Posts Tagged ‘ Social Media ’

Social Media…Can you REALLY Cash In?

February 14, 2010
By Jerry

Social media is what’s selling right now, especially how-to courses. Is it all a bunch of B.S.? I think there are a few business applications for it – very few. However, like any advertising, unless it passes the basic sniff test, in my case, “does it put butts in ops?” or does it put MONEY...
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Beware the Advertising Panacea – Social Media

February 3, 2010
By Jerry

Be wary of the panacea for any issue you have appearing in any form. There’s no such “real” beast out there. The genuine cure-all is doing the right things at the right time for the right reason – a rarely achieved combination resulting from timing, good karma, skills and a grand dose of luck....
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Posted in Advertising, Dental Advertising | No Comments »

Social Media. Dangerous for Health Care Professionals?

September 1, 2009
By Jerry

I joined a cool “group” on Facebook recently, started by fellow Oregonian, Dr. Dan Marut. Dan and his wife Samantha, also a dentist, attended my last-ever real estate boot camp in Florida a while ago. If you’re “on” Facebook, this is worth looking at: Group Name: NewDocs. Dan’s website is here. Here’s a copy of a recent...
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Marketing, Positioning, Recreation & Fun, Social Media | No Comments »

Publicity (FREE) doesn’t work

July 29, 2009
By Jerry

Of course that’s total and complete B.S. Case-in-point: Last week, I sent out a few (2) press releases. One to the daily local paper here in Salem and another an online news source. Here’s what the daily printed: http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=2009907290342 If you’d like a copy of the press release, shoot me an email. Publicity has a formula to it...
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Posted in Dental Advertising, Dental Marketing, Social Media | No Comments »

Tumblr & Other Micro-blogs

June 29, 2009
By Jerry

The world of blogging is complex; something I’m still working on understanding. Rest assured, if you rely on traffic of almost any kind on the internet or you wish to stay relevant and informative (and informed since blogs are two-way streets of communication if you choose), blogging is a virtual necessity. There are a lot of...
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Posted in Business Anarchist | 1 Comment »