Posts Tagged ‘ Positioning ’

Check this site out: gilt.com. It’s a member’s-only website, by invite or by requesting membership. If you request membership, you’re put on a waiting list. This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club. How can you use this idea in your practice? IS there room for...
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Books have been written...
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The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%. To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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I’ve spent some time running logistics and tossing an idea around today – an idea that may very well impact your practice. When I write things down, it memorializes them, but, also allows my subconscious to work ‘em over, too. So, that’s what this really is all about. I wanted my subconscious to filter...
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I had a few emails from the last post on using Google and Facebook. So, I decided to do something about it…You wanted info on how all this works in plain language, without the Geek techno-speak…so I’m going to deliver. Go here to learn more about how you can use Google Adwords to kick butt in...
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