A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of prospects reacting to his postcard.
And that was the problem.
What I mean is this: He relies ONLY on postcards for new patients.
Postcards can be a very...
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The Worst Number in Advertising
Direct Mail Doesn’t Work. Hah.
Fella just asked this question on DentalTown message boards:
I have a question about direct mail and post cards. I am ready to mail out post cards using postcardmania. Because of the time of year I am thinking I should wait until early January for the first mailing. I think if I...
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Cool, wet marketing idea
Just got this email from ClearPath Society member, Dr. John. I hope you can find some use as well.
On Sep 1, 2009, at 5:09 AM, ________@aol.com wrote:
Hi Jerry,
I just had a pt. call who needs a gift to put in a bag for one of the
local hospital golf outing, she is scrambling because donations...
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It may be premature to mention, but…
I’ve spent some time running logistics and tossing an idea around today – an idea that may very well impact your practice.
When I write things down, it memorializes them, but, also allows my subconscious to work ‘em over, too. So, that’s what this really is all about. I wanted my subconscious to filter...
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Solving the Google Adwords Riddle for Dentists
I had a few emails from the last post on using Google and Facebook.
So, I decided to do something about it…You wanted info on how all this works in plain language, without the Geek techno-speak…so I’m going to deliver.
Go here to learn more about how you can use Google Adwords to kick butt in...
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