Posts Tagged ‘ marketing B.S. ’

Success Story: Dr. Lew Richardson

August 20, 2009
By Jerry

Some might think I asked for or am paying for these success stories, one more of which I am about to share with you, that keep coming in, but y’all would be wrong on both accounts. Granted, some of my ClearPath Members I have known for some time. They’ve been just downright generous, kind and...
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Posted in Advertising, ClearPath Society, Dental Advertising, Dental Practice Management | No Comments »

Ripped from my upcoming book, The Business Anarchist

July 14, 2009
By Jerry

Happy Tuesday to ya… I’m continuing to toil away, one day at a time, on my upcoming book, The Business Anarchist. Here’s a little snippet from the chapter initially titled, “The Business Anarchist’s Marketing System.” Love to have your thoughts, feedback, etc. Go kick some butt! ~JERRY Direct Mail (postcards, letters, etc.). I’ve yet to find a more affordable,...
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Video: How to take advantage of positive publicity using social media

June 10, 2009
By Jerry

Below, check out the latest video (Part I of II) on how I took a feature story on a local business and launched it into a major marketing blitz to the prospect list (potential clients – students in this case), the community and those that refer to the business. I’ll post Part II in...
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Marketing, Social Media | No Comments »

With all due respect Mr. Joyal, stick to TV.

February 16, 2009
By Jerry

I just read a post from Fred Joyal, CEO of 1-800-DENTIST. I respectfully disagree and think Fred should stick to TV advertising. Here’s Fred’s words (Sorry Fred, I couldnt’ link to your site for some reason, but I am including the video link!) A good direct mail piece is one that people respond to. Generally, I would...
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Posted in Dental Marketing, Dental Practice Management, Marketing | No Comments »