Posts Tagged ‘ Dental Advertising ’

Increase Referrals 36.5% in 60 Days

February 23, 2010
By Jerry

The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%. To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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The Worst Number in Advertising

February 21, 2010
By Jerry

A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem: His concern centered around a dwindling number of prospects reacting to his postcard. And that was the problem. What I mean is this: He relies ONLY on postcards for new patients. Postcards can be a very...
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Big Dental Website Mistakes

January 5, 2010
By Jerry

The video/audio tracking quality sucks here, but that’s not the important part…it’s the message. So, for the best experience, close your eyes and just focus on the message ~Jerry
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Cool, wet marketing idea

September 3, 2009
By Jerry

Just got this email from ClearPath Society member, Dr. John. I hope you can find some use as well. On Sep 1, 2009, at 5:09 AM, ________@aol.com wrote: Hi Jerry, I just had a pt. call who needs a gift to put in a bag for one of the local hospital golf outing, she is scrambling because donations...
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Posted in Advertising, ClearPath Society, Dental Advertising, Dental Marketing, Dental Practice Management, Marketing, Positioning | No Comments »