Books have been written...
Read more »
Posts Tagged ‘ Dental Advertising ’
Show Me The Money In Social Media
Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%.
To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
Read more »
The Worst Number in Advertising
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of prospects reacting to his postcard.
And that was the problem.
What I mean is this: He relies ONLY on postcards for new patients.
Postcards can be a very...
Read more »
Big Dental Website Mistakes
The video/audio tracking quality sucks here, but that’s not the important part…it’s the message. So, for the best experience, close your eyes and just focus on the message ~Jerry
Read more »
Cool, wet marketing idea
Just got this email from ClearPath Society member, Dr. John. I hope you can find some use as well.
On Sep 1, 2009, at 5:09 AM, ________@aol.com wrote:
Hi Jerry,
I just had a pt. call who needs a gift to put in a bag for one of the
local hospital golf outing, she is scrambling because donations...
Read more »