Posts Tagged ‘ adwords ’

The Worst Number in Advertising

February 21, 2010
By Jerry

A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem: His concern centered around a dwindling number of prospects reacting to his postcard. And that was the problem. What I mean is this: He relies ONLY on postcards for new patients. Postcards can be a very...
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Posted in Advertising, Business Anarchist, Dental Advertising | No Comments »

Solving the Google Adwords Riddle for Dentists

August 25, 2009
By Jerry

I had a few emails from the last post on using Google and Facebook. So, I decided to do something about it…You wanted info on how all this works in plain language, without the Geek techno-speak…so I’m going to deliver. Go here to learn more about how you can use Google Adwords to kick butt in...
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Posted in Advertising, Dental Advertising, Dental Marketing, Dental Practice Management, Education, Marketing, Social Media | No Comments »

Using Google to Promote Dental Practice Websites

August 24, 2009
By Jerry

Google’s a very effective tool for promoting your website. Problem is, it’s gotten more and more complicated to use. Particularly with their release of the new “dashboard.” It’s almost like flying a jet! However, once you get in and play around, it’s not fatal if you push the wrong button, and a series of correct...
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing, Positioning | No Comments »

I frickin' HATE technology

March 24, 2009
By Jerry

Do you have a back-up for technology failures at your ofc? You know, say Dexis(R) goes down. Do you have old fashioned x-ray film hangin around that is not expired and actually usable? What happens if you computers die? Do you have back-ups of all pt files SOMEWHERE in multiple places? Tonight, I was checkin out some websites...
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Posted in Dental Practice Management | No Comments »