Social Media…Can you REALLY Cash In?

February 14, 2010
By Jerry

Social media is what’s selling right now, especially how-to courses. Is it all a bunch of B.S.? I think there are a few business applications for it – very few. However, like any advertising, unless it passes the basic sniff test, in my case, “does it put butts in ops?” or does it put MONEY...
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How To Fall Asleep When You Travel

February 12, 2010
By Jerry

I don’t know who to thank for this great tip, but it served me well last night. Normally, I don’t have a problem zonkin’ out at the end of the day and keep my routine intact as often as possible. Sleep experts claim that radical schedules, like the one my dad kept when I was...
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Should you offer “in-house” financing?

February 9, 2010
By Jerry

A popular consultant to dentists nationwide, sent me an email with the following content: How To Get Your Money Asking patients for money is easy if you know just what to do. It’s essential to have both the financial arrangements and the verbal skills. Let’s review: Cash or Check | Major credit card | Outside Patient Financing |...
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Beware the Advertising Panacea – Social Media

February 3, 2010
By Jerry

Be wary of the panacea for any issue you have appearing in any form. There’s no such “real” beast out there. The genuine cure-all is doing the right things at the right time for the right reason – a rarely achieved combination resulting from timing, good karma, skills and a grand dose of luck....
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RedBox v. Hollywood Video Part II

February 1, 2010
By Jerry

My last blog post I talked about RedBox kicking HV’s butt. They answered RB’s competitive run at their market by introducing a “$1 no matter how long you have it” video rental. Get a FREE RedBox movie rental here. They erroneously believe the chink in RB’s armor is that they charge $1/day as long as you...
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Red Box v. Hollywood Video

January 30, 2010
By Jerry

Have you rented a Red Box DVD, yet? It’s interesting. For $1/day, you can keep the DVD as long as you want, up to 25 days, then it’s yours to keep. Then, there’s Hollywood Video, a company that is, I believe, crumbling from the competition … DISTRIBUTION options other cos. have and CONSUMPTION options consumers have,...
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Patient Reactivation from Wal-Mart

January 29, 2010
By Jerry

Are you extending the “Olive Branch” to your patients and clients – asking them to come back to your business? Check out this video where I “show” you a call I received yesterday from Wal-Mart’s Vision Center. It doesn’t take much to reactivate inactive patients. Want the the Ultimate Patient Reactivation System for FREE (an...
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3 FREE Teleseminars

January 25, 2010
By Jerry

Starting February 2nd, I’ll be conducting 3, 1-hour teleseminars, at absolutely NO CHARGE. They will take place Tues, Wed and Thur, February 2nd, 3rd and 4th, from 3PM to 4PM Pacific (6PM to 7PM Eastern). Here are the date/topics: Tuesday, February 2nd: How to use Postcards to Double, Even Triple New Patient Flow in 48 to 72...
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Peak Productivity and Time Management Secrets Solved

January 22, 2010
By Jerry

Elusive Time Management & Peak Productivity Secrets to Instantly Put You in the Driver’s Seat, Playing Aggressive Offense, No Matter What Kind of Business You’re in, Run, or, Own. How to Create More Free Time, Make More Money, Lower Your Stress, and Simplify… …Get Back Your Life. Live it on Your TERMS. A Serial Entrepreneur’s Surprisingly Sane Secrets to Being More...
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