We all want “great customers” (or whatever label you give them – clients, patients, honored guests, etc.), right? We want the client that doesn’t complain about price, quality, service and only compliments us from our first interaction and refers everyone they know to us. That’s like Dental Nirvana, right? (OK, so some would rather...
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Make Price Irrelevant; How To Get Best Client Or Patient For YOU.
Another Chink in Social Media’s “Usefulness” Armor?
The February 2010 issue of Mac World, the Mac owner magazine, featured an article on page 70, by Sharon Gaudin, which stated, “In October , a study commissioned by Robert Half Technology found that 54 percent of US companies say they’ve banned workers from using social networking site on the job. Executives may have...
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Show Me The Money In Social Media
Books have been written...
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How to Add $5000+ Per Month to Your Bottom Line
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a...
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Self-Education vs. Formal Education
“Formal Education will make you a living. Self-education will make you a fortune.” -Jim Rohn
I wish I knew Jim Rohn back when I was in college or even before college. This is profound wisdom and you know it’s so very true. If you are only interested in making a living, then mere formal education is...
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Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%.
To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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The Worst Number in Advertising
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of prospects reacting to his postcard.
And that was the problem.
What I mean is this: He relies ONLY on postcards for new patients.
Postcards can be a very...
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Social Media…Can you REALLY Cash In?
Social media is what’s selling right now, especially how-to courses. Is it all a bunch of B.S.?
I think there are a few business applications for it – very few. However, like any advertising, unless it passes the basic sniff test, in my case, “does it put butts in ops?” or does it put MONEY...
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How To Fall Asleep When You Travel
I don’t know who to thank for this great tip, but it served me well last night.
Normally, I don’t have a problem zonkin’ out at the end of the day and keep my routine intact as often as possible. Sleep experts claim that radical schedules, like the one my dad kept when I was...
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