Positioning

Check this site out: gilt.com. It’s a member’s-only website, by invite or by requesting membership. If you request membership, you’re put on a waiting list. This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club. How can you use this idea in your practice? IS there room for...
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Some might think promoting a dental practice is different in a big city compared to a small or medium sized city. They’re right. Sort of. Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or prospective patient, but competition from all angles for every available...
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I was featured recently in an article on Marketing for Dental Specialists, a website from WPI communications. You can see what they’re saying about me (I even accuse Sir Richard Branson of being insane, among other shenanigans. No, really, I admire that in Knights!) by clicking on this link, here. I hope there’s something of value...
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First, the proof. Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem. Here’s the actual release I used to get the freeeeeee press. SofTouch Dental Press Release You can download it as a Word document and use it yourself. If you’re not currently a...
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VIDEO POST: Are you using Holidays to your marketing and advertising advantage? In today’s video blog post, I explain how to use St. Patrick’s Day as an example to increase business, specifically for dental practices. Check it out, and, give me your feedback on the best ways you’ve seen holidays used as leverage/attention grabbing.
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