The following article recently appeared in the Wall Street Journal…It’s a cautionary tale of what happens to many during, before and after a recession (yes, it happens all the time).
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Dan Kennedy, my long-time mentor, often reminds his members/subscribers of a very important concept in business. It’s called “Accurate Thinking.” Bottom line, entrepreneurs absent...
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Dental Practice Management
Don’t Make This Mistake With Direct Mail
Self-Imposed Dental Language Barrier
I like to write about different aspects of business based on personal experience. It annoys me when others don’t do that and instead write and give advice based on some B.S. textbook answer they’ve read – or worse, just stealing someone else’s answer and not giving them credit.
About two years ago, on a routine...
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Show Me The Money In Social Media
Books have been written...
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How to Add $5000+ Per Month to Your Bottom Line
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a...
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Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%.
To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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