Dental Marketing

How to Stand Apart in a Crowded Market

November 30, 2009
By Jerry

A lot of dentists in big cities face this problem. They are one of many HUNDREDS of choices because in the mind of the consumer, all dentists are created equal, at least in skills, if not in the shag carpeting of their boring-ass waiting rooms. So what do you do to stand out? To be...
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Posted in ClearPath Society, Dental Marketing, Dental Practice Management, Marketing, Self Improvement | No Comments »

Yahoo!s advice to Dentists for Advertising

November 23, 2009
By Jerry

In a recent (11/12/09) post, Yahoo! offered the following advice for dentists (and those that set ‘em up online): “Ah, the dentist. We put it off, we brush furiously to avoid it, but sooner or later we all wind up seeking out the man—or woman—in white. When it comes to finding dental help, the Internet has...
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Don’t make this mistake with Social Media

November 22, 2009
By Jerry

Beware the big promises of Social Media. Do the math and read between the "tweets!"
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing, Social Media | No Comments »

Will this Dentist Make You Rich?

November 19, 2009
By Jerry

Sneak Preview for December 3-4 Event, Salem, Oregon Mid-Valley Dental Meeting! You can also click here to get a PDF file download of the latest promotion for this event!
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Education, Self Improvement | No Comments »

Results from the field…

November 10, 2009
By Jerry

How can you argue with this? Just got this email from ClearPath Society Member, DC Bonadeo… We followed your advice on the Salvation Army project, and in 2 days we have seen 6 patients. We are in the most economically depressed city in the most economically depressed state in the US! Some of these patients have already...
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Posted in ClearPath Society, Dental Advertising, Dental Marketing, Positioning | No Comments »