Dental Marketing

Some might think promoting a dental practice is different in a big city compared to a small or medium sized city. They’re right. Sort of. Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or prospective patient, but competition from all angles for every available...
Read more »

I was featured recently in an article on Marketing for Dental Specialists, a website from WPI communications. You can see what they’re saying about me (I even accuse Sir Richard Branson of being insane, among other shenanigans. No, really, I admire that in Knights!) by clicking on this link, here. I hope there’s something of value...
Read more »

First, the proof. Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem. Here’s the actual release I used to get the freeeeeee press. SofTouch Dental Press Release You can download it as a Word document and use it yourself. If you’re not currently a...
Read more »

The following article recently appeared in the Wall Street Journal…It’s a cautionary tale of what happens to many during, before and after a recession (yes, it happens all the time). CLICK HERE Dan Kennedy, my long-time mentor, often reminds his members/subscribers of a very important concept in business. It’s called “Accurate Thinking.” Bottom line, entrepreneurs absent...
Read more »

Saint Patrick’s Day is tomorrow. Question: What did you do to leverage this holiday into as many new patients as possible, creating “buzzzz” in the community and making money all at the same time? One of my private clients had his Free Standing Insert hit today. Two weeks ago, we invested quite a bit of time...
Read more »