ClearPath Society

A lot of dentists in big cities face this problem. They are one of many HUNDREDS of choices because in the mind of the consumer, all dentists are created equal, at least in skills, if not in the shag carpeting of their boring-ass waiting rooms. So what do you do to stand out? To be...
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Had this question from a private client recently. Do you know what the best bang-for-the-buck advertising is with newspapers? My response might surprise you… QUESTION: “Jerry, I have been doing a local newspaper ad that has not seemed to be doing much. We had a large ad about a month before we opened and have run...
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How can you argue with this? Just got this email from ClearPath Society Member, DC Bonadeo… We followed your advice on the Salvation Army project, and in 2 days we have seen 6 patients. We are in the most economically depressed city in the most economically depressed state in the US! Some of these patients have already...
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Gary Halbert was one of the greatest copywriters of all time. I didn’t just read, I internalized and repeated like a good soldier, every lesson on copy Gary taught – or sometimes, didn’t teach, but expected you to absorb from being…that good soldier. One of the first things I remember him telling me, because at...
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I’ve mentioned in a few of my most recent newsletters to ClearPath Society Members, that the opportunity to advertise/promote your practice or ANY business on Facebook is just killer. It’s getting better all the time. This just hit, today, I believe. Facebook is expanding some of their offerings and mirroring Google Business Listings cool features,...
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