Marketing

Check this site out: gilt.com. It’s a member’s-only website, by invite or by requesting membership. If you request membership, you’re put on a waiting list. This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club. How can you use this idea in your practice? IS there room for...
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First, the proof. Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem. Here’s the actual release I used to get the freeeeeee press. SofTouch Dental Press Release You can download it as a Word document and use it yourself. If you’re not currently a...
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The following article recently appeared in the Wall Street Journal…It’s a cautionary tale of what happens to many during, before and after a recession (yes, it happens all the time). CLICK HERE Dan Kennedy, my long-time mentor, often reminds his members/subscribers of a very important concept in business. It’s called “Accurate Thinking.” Bottom line, entrepreneurs absent...
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We all want “great customers” (or whatever label you give them – clients, patients, honored guests, etc.), right? We want the client that doesn’t complain about price, quality, service and only compliments us from our first interaction and refers everyone they know to us. That’s like Dental Nirvana, right? (OK, so some would rather...
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Books have been written...
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