Dental Practice Management

Self-Imposed Dental Language Barrier

March 6, 2010
By Jerry

I like to write about different aspects of business based on personal experience. It annoys me when others don’t do that and instead write and give advice based on some B.S. textbook answer they’ve read – or worse, just stealing someone else’s answer and not giving them credit. About two years ago, on a routine...
Read more »

Tags:
Posted in Dental Marketing, Dental Practice Management, Positioning, Sales Mastery, Self Improvement | No Comments »

How to Add $5000+ Per Month to Your Bottom Line

February 26, 2010
By Jerry

While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a...
Read more »

Posted in Advertising, Dental Advertising, Dental Marketing, Dental Practice Management, Social Media | No Comments »

Increase Referrals 36.5% in 60 Days

February 23, 2010
By Jerry

The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%. To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
Read more »

Tags: , , , , , , ,
Posted in Advertising, Dental Marketing, Dental Practice Management, Positioning | No Comments »

Should you offer “in-house” financing?

February 9, 2010
By Jerry

A popular consultant to dentists nationwide, sent me an email with the following content: How To Get Your Money Asking patients for money is easy if you know just what to do. It’s essential to have both the financial arrangements and the verbal skills. Let’s review: Cash or Check | Major credit card | Outside Patient Financing |...
Read more »

Tags: , ,
Posted in Dental Practice Management, Investing & Finance | 1 Comment »