VIDEO POST: Are you using Holidays to your marketing and advertising advantage? In today’s video blog post, I explain how to use St. Patrick’s Day as an example to increase business, specifically for dental practices.
Check it out, and, give me your feedback on the best ways you’ve seen holidays used as leverage/attention grabbing.
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Advertising
Using Holidays For Promotional “Excuses”
Show Me The Money In Social Media
Books have been written...
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How to Add $5000+ Per Month to Your Bottom Line
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a...
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Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%.
To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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The Worst Number in Advertising
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of prospects reacting to his postcard.
And that was the problem.
What I mean is this: He relies ONLY on postcards for new patients.
Postcards can be a very...
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