Adios…See you at JerryJonesDirect.com!

Jerry
the business anarchist

They’re right. Sort of.

Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or prospective patient, but competition from all angles for every available discretionary dollar. The dollar a dentist is going after to offer Mary Sue a full-mouth rehab is the same dollar the local Mercedes dealer is hoping to get, the same dollar the theatre company is hoping to see, the same dollar Mary Sue is also thinking about spending on a post-divorce boot lift, too. It’s the same dollar Mary Sue might spend on a lavish, fun-filled week or month in Europe, touring the Italian countryside.

Who’s going to win the battle for Mary Sue’s dollar?

The guy/gal/company who’s positioned themselves as THE way for Mary Sue to invest her money for the biggest return. Yes, I’m talking about ROI, return-on-investment.

Check back shortly for Part II. (Best way to get notified is to join the RSS feed available here).

You can see what they’re saying about me (I even accuse Sir Richard Branson of being insane, among other shenanigans. No, really, I admire that in Knights!) by clicking on this link, here.

I hope there’s something of value in this article!

Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem.

Here’s the actual release I used to get the freeeeeee press.

SofTouch Dental Press Release

You can download it as a Word document and use it yourself.

If you’re not currently a ClearPath Society member, you can learn more here. By joining, you get my How to Get FREE Press System, at NO charge (it’s all new and beefed up, even better than before, and when it’s released again later this year, will sell for $199).

I love to hear your success stories, so post ‘em in the comments section!

Question: What did you do to leverage this holiday into as many new patients as possible, creating “buzzzz” in the community and making money all at the same time?

One of my private clients had his Free Standing Insert hit today. Two weeks ago, we invested quite a bit of time and energy into creating the results he talks about here in a moment.

We purposefully leveraged the day known for green beer (and green rivers), short people, and 4-leaf fantasies.

As of 1:50PM today, here’s his “from the front lines report:”

Dear Jerry,

The insert hit today…and “the phone is ringing”. Confirmed Appointments are: 7 at one office and 8 at the other location. It’s 1:50 PM.

My guess, by the time the dust settles, he’ll be waist deep in 30 or 35 new patients. The acquisition cost of each new patient, embarrassingly minimal.

Would 5, 10 or 40 new patients in a day take some of the pressure off?

To learn more about FSIs, or Free Standing Inserts, click here.

Members of my ClearPath Society (info here), have access to several of these very advertising pieces I have already proven successful in my own offices.

–One last thing: for the “Doubting Thomases” out there that think I’ve fabricated this story, I’d be happy to email you the actual email from my private client. I’m not trying to “hide” anything. Just protecting his privacy is all…