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Advertising
Show Me The Money In Social Media
How to Add $5000+ Per Month to Your Bottom Line
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on media such as… (If there’s truly a dentist that can show me a REAL, not “might be” ROI on social media, I’ll send you a...
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Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral rates climb by over 35%.
To do this, first and foremost, you must separate out your top patients – those who refer to you already,...
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The Worst Number in Advertising
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of prospects reacting to his postcard.
And that was the problem.
What I mean is this: He relies ONLY on postcards for new patients.
Postcards can be a very...
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Beware the Advertising Panacea – Social Media
Be wary of the panacea for any issue you have appearing in any form.
There’s no such “real” beast out there.
The genuine cure-all is doing the right things at the right time for the right reason – a rarely achieved combination resulting from timing, good karma, skills and a grand dose of luck....
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