Beware the Advertising Panacea – Social Media

Be wary of the panacea for any issue you have appearing in any form.

There’s no such “real” beast out there.

The genuine cure-all is doing the right things at the right time for the right reason – a rarely achieved combination resulting from timing, good karma, skills and a grand dose of luck.

Social Media, for instance, is just one media “channel” of many.

Be careful of the Kool-Aid you drink. Be wary of the “wizard,” no matter who he/she might be, me included.