Your REACTION determines your results.
(What is YOUR plan, what action are you taking right this minute that is movement towards your goal?)
I gotta hand it to a new client of mine and ClearPath® Member, Dr. Alan Brunelli, in Richardson & Celina, TX. (A referral by the way, from Dr. David & Laura Anderson, partners on a project with me – THANK YOU to you both!).
Alan’s never done a lot of marketing. So, he’s new to all this. And, if there’s a time to get nervous, it’s when you hand someone you have just met (me) a lot of money to (hopefully) fill your practice…you know, put some butts in ops, and hope the guy knows what he is doing (I do.)
Today, I got an email from him. Just a few minutes ago. Turns out, of the postcards he just dropped (we prepped ‘em so all he had to do was drop them locally to get a local postmark on them), he’s already booked two patients. We’re not talking 2500, 5000 or 10,000 postcards. Just 1,250 is all. And, the day’s young. He’ll at the very LEAST, double up and hit 4. And, this is the very first mailing. The good news, if the average pt value holds ($1500), he’s so far in the black already, it’s not even funny.
So for Alan, the tension’s lifted, he’s feeling more comfortable, and I can see what his future looks like…BRIGHT. Especially since people will be calling for the next two weeks off this postcard and I am guessing he’ll end up with anywhere from 5 to 10 new patients. A good deal for sure.
Would you mail 1250 postcards every other week to get 5 to 10 new patients? I would (and do!).
It’s not rocket science. It’s NOT internet, google, yahoo, SEO, blah, blah, blah. It’s good ol’ fashioned, predictable direct mail.
If you’re ready to shift into high gear and get started for 2010, let me know. We’re here to help. And, since we’re small, I will work with no more than 10 offices at a time…And, the available slots are down to about 3 as of now…
Good luck to you in 2010. And, stay tuned to this blog…I post often. And, the next post will likely be a video you won’t want to miss. I’ll address how to fix the #1 problem all dental websites have in a matter of a few, inexpensive, highly-effective keystrokes.