Red Box v. Hollywood Video

Have you rented a Red Box DVD, yet?

It’s interesting. For $1/day, you can keep the DVD as long as you want, up to 25 days, then it’s yours to keep.

Then, there’s Hollywood Video, a company that is, I believe, crumbling from the competition … DISTRIBUTION options other cos. have and CONSUMPTION options consumers have, is destroying them.

HV has answered Red Box’s challenge in their advertising, but I do not think it’s going to be effective – too little too late.

Red Box – every location I have seen – has someone standing at it or a LINE has formed.

Next blog post, I’ll cover what HV should have been doing this whole time to lock out their competition and lock-in loyalty of their existing (now soon to be former) clients. And yup, this has EVERYTHING to do with Dentistry, Chiropractic, or any other service-based, client-based business.

Check back soon…