Double Your Referrals in 2010

There’s two ways to approach this:

1) make yourself and your team accountable to ASK for the referral. (I know, nothing new, right? But you know as well as I do how easy it is to forget to do it, right? 21 days ’til it’s a habit!) I posted a video on my blog a while back that takes you through the process. Click here to view it.

Basically, you need to make an in-office system so it (the “asking”) happens with every patient/client/customer.

2) successful businesses – dental practices, florists, podiatrists, contractors, and restauranteurs – use THIS secret: they educate, entertain, inform and keep in regular contact while ASKING for the referral using additional media – not just their verbal efforts while the patient/client/customer is in the office.

Specifically, I’m talking about newsletters.

A patient/client/customer newsletter is the single best way you or I can build a solid base of referring patient or clients immune to the ills of a recession, competition, or other distractions.

The easiest way to double referrals is to start, on DAY ONE of 2010 asking each patient to send in a loved one or colleague to see you.

The next thing you’ve gotta set your mind to doing is a turn-key patient newsletter every single month of the year.

My office can handle that entire process from A to Z. It’s a seamless operation. And, your patients will love it and thank you by sending in their friends and family.

To learn more, go to Butts In Ops and click on Patient Retention.