Yahoo!s advice to Dentists for Advertising

In a recent (11/12/09) post, Yahoo! offered the following advice for dentists (and those that set ‘em up online):

“Ah, the dentist. We put it off, we brush furiously to avoid it, but sooner or later we all wind up seeking out the man—or woman—in white.

When it comes to finding dental help, the Internet has made the thing easier, bringing local dentist info out of the yellow pages and onto our computer screens. But like anything else you search for online, there are a lot of possibilities out there. Dentists have to compete for attention online by creating strong search results that stand out and catch the eyes of users.

Given that, here are some tips that can help our dental advertisers put a polish on their search campaigns:…”

Click here to read the full blog post.

You’ll see my comments in #5 below the article.