Archive for November, 2009

Direct Mail Doesn’t Work. Hah.

November 23, 2009
By Jerry

Fella just asked this question on DentalTown message boards: I have a question about direct mail and post cards. I am ready to mail out post cards using postcardmania. Because of the time of year I am thinking I should wait until early January for the first mailing. I think if I...
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Posted in Advertising, Dental Advertising, Dental Practice Management, Marketing, Social Media | No Comments »

Don’t make this mistake with Social Media

November 22, 2009
By Jerry

Beware the big promises of Social Media. Do the math and read between the "tweets!"
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing, Social Media | No Comments »

Will this Dentist Make You Rich?

November 19, 2009
By Jerry

Sneak Preview for December 3-4 Event, Salem, Oregon Mid-Valley Dental Meeting! You can also click here to get a PDF file download of the latest promotion for this event!
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Education, Self Improvement | No Comments »

Should I keep Running my Newspaper Ad?

November 16, 2009
By Jerry

Had this question from a private client recently. Do you know what the best bang-for-the-buck advertising is with newspapers? My response might surprise you… QUESTION: “Jerry, I have been doing a local newspaper ad that has not seemed to be doing much. We had a large ad about a month before we opened and have run...
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Posted in Advertising, ClearPath Society, Marketing | No Comments »

Where to sharpen your axe…

November 16, 2009
By Jerry

Most of us entrepreneurs are on the hunt to find the next “big” thing that will improve our business, distinguish it from others, and overall, make life easier and business more profitable. Change is a constant, which in business, you have to embrace, even encourage. And, the faster you adopt change, the faster your...
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Posted in Business Anarchist | No Comments »