Archive for October, 2009

I just added this protocol (it’s very simple) to the dental office. One day of down time for a doctor or hygienist is costly. This will one seem extreme until you experience a lost day of production because of sick team members. Appreciate your feedback to make it better, too. —————————————– Hi All, From here on out, please note the...
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I sent this out to my email subscribers just a few days ago. I got such interesting feedback, I thought I’d post it here, too: ||||||| Jerry here. It’s Monday evening, 9:16. I have a book on my desk I really, really want to finish up. I’ll tell you all about it in another email. True to form when...
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Last post, I suggested you sign up at both the RNC’s site and the DNC’s site. Following good advice, I set out to do just that. Here’s what I found and its instructional to see who’s raising the most right now. DNC: You enter your name for updates at the upper right corner. Somewhat inconspicuous. RNC: You...
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If you’re a student of marketing, you’ll appreciate what both sides are doing these days in the marketing of politicians. I just finished listening to an interview between two direct marketing guys, one of which I know through having purchased his materials (but, in no other way), and the other, never heard of him before,...
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Gary Halbert was one of the greatest copywriters of all time. I didn’t just read, I internalized and repeated like a good soldier, every lesson on copy Gary taught – or sometimes, didn’t teach, but expected you to absorb from being…that good soldier. One of the first things I remember him telling me, because at...
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