Archive for October, 2009

Business Anarchists will love this. Ready? If you’re a professional with a lobby, waiting or reception area, and it’s routine to have your clients be seated or pass-through at any time during their visit, one of the coolest things you can do is CREATE a conversation among your clients/patients/customers, and others to create awesome, amazing,...
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When I arrived at work this morning, something was stuck in my craw. You know – something was bothering me. I was recalling a conversation with my good friend Tom. Tom served our country for over 20 years in the US Army. Then, he served the state of Oregon for another 20+ years. I served our country in Washington, DC, but...
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I’m often asked by aspiring copywriters and writers in general, and even dentists that wish to personalize the communication they sent to patients, what’s the best way to start writing blog posts, newsletter content, etc. Here’s how I answer: 90% or more of my posts reflect a personal experience. It’s the easiest way for me...
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I was at my daughter’s soccer game recently and about halfway through the 1st quarter, all eyes turned skyward. Just above our heads was an enormous hot air balloon cresting over a grove of doug fir trees. This balloon, over at least a thousand plus people, had the perfect start to an advertisement: - Get your prospect’s attention. It’s a page from...
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Does it get any better than this? I couldn’t make this up: Within a span of about 30 minutes this afternoon, I dealt with 911 call center, a Salem Police Office (really, really good guy), a good neighbor, real estate partners, a property manager/real estate agent, 2 convicts, a tow truck company and let’s see…Oh...
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