FAST results…Free press WORKS!
Earlier this week I had a post where I gave you a press release in Word you could send out to generate some free press.
I had no idea how fast it would work!
Today, SofTouch Dental was featured in the Statesman Journal. You can click here to see the online article.
Monday, I’ll scan in the actual newspaper clipping and post it.
When you go to the link that has the actual article (where you can also compare what I wrote and what the newspaper used from what I provided), check out the comments. There are already two from readers. GOOD positive comments. Not to mention, the article has our website address and a direct link. We picked up 4 new newsletter subscribers, too.
When I talked to the front office person, Angie, at SofTouch this afternoon, she had booked 5 new patients from this little press release that cost me…ZIP.
At $1500 per patient average, that’s a $7,500 return on a little time I spent at the keyboard. Can you beat my numbers? I’d like you to! Then, let me know how you do and what you did!
If you want a copy of the press release, scroll down here on the main home page until you find the article about competing with ol’ St. Nick. You can download it from there.
Adios.