Why Your Employees Hate Their Jobs

NOTE: This is one reason of maybe, in your particular case, several.

It’s the same reason why customers leave businesses, why patients leave dental practices.

And, why marketing and advertising doesn’t work for many people.

You see, the number one sin in advertising is to be boring.

Boring = lame.

Lame = unexciting.

Unexciting = indifference.

What’s your reaction to something if you are indifferent about it?

You could care less so you have no reaction. Right?

In marketing and, for your employees, if they are bored with their job, their position with your company, your office, then what do you think goes through their mind when they think of being at work or going to work or, at work?

Nothing.

It’s a vast, dark, lameass sinkhole of emptiness with no promise for it to ever change.

I discovered this recently in my own businesses.

Employees and some higher level employees/partners have noted the change. Yes, a few pieces of office furniture have suffered, but you know what? I feel alive!

I’ve gotten my “feistiness” back. I got my passion back for life and I made sure everyone around me knows it. Some don’t like it (they’ll get weeded out, so I could care less). Others, I can see it in the way they carry themselves. They like it. It’s…exciting. Interesting…

Let me give you an example. One week ago, I created an exciting event out of thin air after a conversation with a dental supply guy, Jerry, to build local interest in a business I work with.

It’s a different way of thinking. No box. No lines. No barriers. It was true, raw, freeform thinking and it was fantastically awesome. It felt like one of the many beercasts I’ve done with @sayhijames/@dentalmarketing (if you don’t get the @ symbol, you need to get on board twitter.com). James and I usually tear it up when we do our short, 15 to 20 minute recordings. That’s what life USED to be like, prior to about 1.5 years ago. It’s back.

I feel like Stella. You remember her, right? How Stella Got Her Groove Back? Mine’s back.

Here’s another example: This morning, I called the dental office I work with and said, “Angie, in the next week or two, I am not sure when, there will be a medical emergency involving me in the office. I want you to get everyone involved in this. You nor they will know when it’s coming or what it will be. Keep in mind, one could happen between now and then, so you guys need to get together, discuss it, plan for it, add contingencies and then, share with me your plan.”

You could almost hear the, “Oh Shit. He’s serious. This is going to be…interesting…”

Do you get where I’m going here? Do you SEE what I am saying?

Listen: If your life, your business, is boring, uninteresting, and you find yourself disengaged, you’ll end up like a local businessman in Salem here recently that decided life wasn’t worth it and took his own.

If life is interesting, never dull or boring, with twists, turns, excitement, ups and downs, you’ll never grow old and you’ll never get tired of it.

Capiche’? Adios…