Archive for September, 2009

World’s Greatest Ad Man Provides Business Advice

September 1, 2009
By Jerry

David Ogilvy (passed at age 88), was without peer in the world of direct response advertising. There are numerous tributes, and rightfully so, to him on the internet, even though, his heyday was well before the internet was even a glimmer in Al Gore’s eyes. I’ve read and re-read David’s books and I’m so very glad...
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing, Positioning | No Comments »

Social Media. Dangerous for Health Care Professionals?

September 1, 2009
By Jerry

I joined a cool “group” on Facebook recently, started by fellow Oregonian, Dr. Dan Marut. Dan and his wife Samantha, also a dentist, attended my last-ever real estate boot camp in Florida a while ago. If you’re “on” Facebook, this is worth looking at: Group Name: NewDocs. Dan’s website is here. Here’s a copy of a recent...
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Marketing, Positioning, Recreation & Fun, Social Media | No Comments »