Archive for September, 2009

New opportunity for Facebook ads?

September 10, 2009
By Jerry

I’ve mentioned in a few of my most recent newsletters to ClearPath Society Members, that the opportunity to advertise/promote your practice or ANY business on Facebook is just killer. It’s getting better all the time. This just hit, today, I believe. Facebook is expanding some of their offerings and mirroring Google Business Listings cool features,...
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Posted in Advertising, ClearPath Society, Social Media | No Comments »

It’s coming together…Get ready Salem!

September 7, 2009
By Jerry

I’ve been working hard with one of the local supply reps, oddly, a Jerry, too, on an upcoming, and 1st-ever dental meeting for Salem and the surrounding area. Portland’s always been the destination for the vast majority of dental meetings, and frankly, I believe Salem is due its share, too, and I’m going to bring...
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Posted in Dental Practice Management, Education, Self Improvement | No Comments »

Cheap Marketing Idea that Works…Like Gangbusters!

September 3, 2009
By Jerry
Cheap Marketing Idea that Works…Like Gangbusters!

There are numerous ways to bootstrap your way to success. There are posting flyers, door-to-door (It works, don’t “knock” it and no, I don’t recommend it just because it works – I’ve got other ways as effective, and more so. It’ s merely a personal preference.) knocking, meet and greets, open houses, social media (twitter,...
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing | No Comments »

Cool, wet marketing idea

September 3, 2009
By Jerry

Just got this email from ClearPath Society member, Dr. John. I hope you can find some use as well. On Sep 1, 2009, at 5:09 AM, ________@aol.com wrote: Hi Jerry, I just had a pt. call who needs a gift to put in a bag for one of the local hospital golf outing, she is scrambling because donations...
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Posted in Advertising, ClearPath Society, Dental Advertising, Dental Marketing, Dental Practice Management, Marketing, Positioning | No Comments »

How to ask for referrals.

September 2, 2009
By Jerry

I just recorded this instructional video, complete with script, on asking your clients, patients, whatever, for referrals. Give me your thoughts and comments, please. Here’s the video:
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Posted in Dental Marketing, Positioning | 2 Comments »