Archive for August, 2009

An untapped resource of knowledge.

August 31, 2009
By Jerry

Every week, Jerry (I like his name, and he’s bald like me) from Sullivan Schein comes by the office. He’s efficient, has useful knowledge to share, a good story and off he goes. I look forward to it. I didn’t use to. Stupidly, I saw Jerry as a waste of time for me. He would...
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Posted in Dental Practice Management | No Comments »

It may be premature to mention, but…

August 26, 2009
By Jerry

I’ve spent some time running logistics and tossing an idea around today – an idea that may very well impact your practice. When I write things down, it memorializes them, but, also allows my subconscious to work ‘em over, too. So, that’s what this really is all about. I wanted my subconscious to filter...
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Positioning | No Comments »

Solving the Google Adwords Riddle for Dentists

August 25, 2009
By Jerry

I had a few emails from the last post on using Google and Facebook. So, I decided to do something about it…You wanted info on how all this works in plain language, without the Geek techno-speak…so I’m going to deliver. Go here to learn more about how you can use Google Adwords to kick butt in...
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Posted in Advertising, Dental Advertising, Dental Marketing, Dental Practice Management, Education, Marketing, Social Media | No Comments »

Using Google to Promote Dental Practice Websites

August 24, 2009
By Jerry

Google’s a very effective tool for promoting your website. Problem is, it’s gotten more and more complicated to use. Particularly with their release of the new “dashboard.” It’s almost like flying a jet! However, once you get in and play around, it’s not fatal if you push the wrong button, and a series of correct...
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing, Positioning | No Comments »

Don’t even try to be all things to all people.

August 23, 2009
By Jerry

I really respect Howard Farran. He’s a very bright businessman that just happens to be a dentist. He’s a true renegade in the field. I read this article some time ago in his DentalTown magazine. It speaks volumes about not trying to be all things to all people. You have a choice and you can only...
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Posted in Business Anarchist | No Comments »