Archive for July, 2009

How can you use this Grocer’s “Point-of-Use” Idea?

July 27, 2009
By Jerry
How can you use this Grocer’s “Point-of-Use” Idea?

Yesterday, in the 90+ degree heat (we’re in the midst of a heat wave – typical of Oregon summers where we actually get heat in excess of 100 or so for a few days every year), I made a trip in Ol’ Smokey, my handed-down, ‘87 Ford F-250 Diesel 4×4, to the grocery store....
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Posted in Advertising, Dental Advertising, Dental Marketing, Marketing | No Comments »

Are you making this fatal error online?

July 26, 2009
By Jerry

The following is ripped from a chapter in my soon-to-be-released book, The Business Anarchist. These paragraphs are in the chapter on how a Business Anarchist sells. Are you making this mistake in YOUR business? “I rarely point prospective dental patients to a website. You see, I want them focused on the postcard and calling. I want...
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Posted in ClearPath Society, Dental Advertising, Dental Marketing, Education | 2 Comments »

a rare recommendation…

July 21, 2009
By Jerry

I don’t normally get too excited about what other people are touting in their advertising. Occasionally, I find a great marketer that I appreciate and know, perhaps because I give him or her $ too, that they’re the real deal. And at this stage of the game, there’s not a lot of people getting...
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Posted in Business Anarchist | No Comments »

Video Post: 2 Keys to Cracking the More New Prospects/Clients/Patients Code!

July 20, 2009
By Jerry

I Just recorded two videos on YouTube.com you’ll really enjoy. The first is all about the two keys to cracking the code for more new prospects, clients, patients, whatever, than you can possibly handle. The next video is sort of a take-off of the first: How to determine what to run in new ads in new...
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Posted in Business Anarchist | No Comments »

Manage Your Social Media Accounts with Ease (Ugh.)

July 17, 2009
By Jerry

Just like the Internet, I’ve been slow to adapt, hesitant and annoyed with social media. Maybe that’s a good thing? It’s not that I’m a skeptic necessarily, but I have learned the hard way that distractions (like being overly worried about using or the hype behind social media) can destroy your overall goals, income and lifestyle....
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Posted in ClearPath Society, Marketing, Social Media | No Comments »