Archive for July, 2009

The Article: Results from Recent Press Release

July 31, 2009
By Jerry

Check it out. This is the article which just ran in the local newspaper! We booked our kids’ screening day solid, have a ton of folks on the waiting list, AND, we picked up a half dozen new patients that just like what we are doing! Here’s the link (It’s a PDF file): SofTouch/WVDAS Press Release You...
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Posted in Advertising, Dental Marketing, Dental Practice Management, Marketing | No Comments »

An Update on Publicity and Press Releases

July 30, 2009
By Jerry

Well, yesterday was good, but today was even better. The same paper that carried our release yesterday, did so again today, but gave it an even BIGGER spread. It’s a sweet deal. I’ll scan tomorrow and post an image of the article as it appeared the second day. I am putting the finishing touches on...
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Sunset Update: ClearPath Members’ Newsletter

July 30, 2009
By Jerry

Just a quick update on the status of the August newsletter for ClearPath Society Members from Jerry’s home in the amazing Willamette Valley.
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Publicity (FREE) doesn’t work

July 29, 2009
By Jerry

Of course that’s total and complete B.S. Case-in-point: Last week, I sent out a few (2) press releases. One to the daily local paper here in Salem and another an online news source. Here’s what the daily printed: http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=2009907290342 If you’d like a copy of the press release, shoot me an email. Publicity has a formula to it...
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Posted in Dental Advertising, Dental Marketing, Social Media | No Comments »

Hot Weather – Marketing Angle?

July 28, 2009
By Jerry

It’s going to be uncharacteristically warm here in Salem today. It’s over 100 now and will easily reach 105 by the latter part of the day. I was thinking just now about posting and letting all ClearPath members know the next newsletter is IN THE WORKS(!) and it’ll be an awesome one. However, it occurred to...
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