Archive for June, 2009

Video: Watch with Caution – Not for sensitive eyes/ears

June 30, 2009
By Jerry

I get a lot of guys asking me what I do when I go to Alaska. I spent 5 days straight there fishing recently, out of Juneau. My brother, Capt. Brian Jones, is a hoot (Just ask Drs. Paul Bartle & Larry Litman!) to fish with and yeah, I’m biased, but he’s the best damn...
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Posted in Dental Marketing, Marketing, Recreation & Fun | No Comments »

why not just tell it like it is?

June 30, 2009
By Jerry

why do patients have to wait to read an article like this on the Internet before they hear it directly from their dentist’s mouth? if you’re not being 100% blunt and honest with your patients, you’re hurting YOUR cause (income) and theirs (HEALTH!). you’re more of a disservice than a service. think it through – and read...
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Posted in Dental Marketing, Dental Practice Management, Marketing | No Comments »

Tumblr & Other Micro-blogs

June 29, 2009
By Jerry

The world of blogging is complex; something I’m still working on understanding. Rest assured, if you rely on traffic of almost any kind on the internet or you wish to stay relevant and informative (and informed since blogs are two-way streets of communication if you choose), blogging is a virtual necessity. There are a lot of...
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Posted in Business Anarchist | 1 Comment »

Do you have multiple streams of recurring revenue?

June 28, 2009
By Jerry

I interviewed the CEO of this franchise just a few weeks ago. Looks like a new shop is opening in Rockville, MD. Check it out. Every dentist and entrepreneur must have multiple sources of income that are not reliant upon ONE person. Dentistry’s fatal flaw (for most dentist’s business model) is unless you are producing, you aren’t...
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Posted in Business Anarchist | No Comments »

The results of Great PR

June 26, 2009
By Jerry

Check this out: Dental Assistant starts her 53rd year! What an awesome REASON to send out a press release and get positive, wonderful, human-interest publicity! Brainstorm with your team on at least 10 ways YOU can get publicity. Here in Oregon, there are over 90 media outlets (and we’re a small state population-wise) to hit for publicity!...
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Posted in Dental Advertising, Dental Marketing, Dental Practice Management, Marketing | No Comments »