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The blog has MOVED!!

March 31, 2010
By Jerry

I’ve finally fixed a vexxing problem with my hosting solution. So…to continue to read my blog posts, please go to www.jerryjonesdirect.com. That domain will no longer forward here! Adios…See you at JerryJonesDirect.com! Jerry the business anarchist
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How To Position Your Business

March 29, 2010
By Jerry

Check this site out: gilt.com. It’s a member’s-only website, by invite or by requesting membership. If you request membership, you’re put on a waiting list. This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club. How can you...
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How To Attract New Patients In The Big City

March 25, 2010
By Jerry

Some might think promoting a dental practice is different in a big city compared to a small or medium sized city. They’re right. Sort of. Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or...
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Tips On Branding Your Practice

March 23, 2010
By Jerry

I was featured recently in an article on Marketing for Dental Specialists, a website from WPI communications. You can see what they’re saying about me (I even accuse Sir Richard...
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Free Press…Does It Get ANY Better?

March 23, 2010
By Jerry

First, the proof. Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem. Here’s the actual release...
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Don’t Make This Mistake With Direct Mail

March 22, 2010
By Jerry

The following article recently appeared in the Wall Street Journal…It’s a cautionary tale of what happens to many during, before and after a recession (yes, it happens all the...
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Holiday Marketing Leverage

March 16, 2010
By Jerry

Saint Patrick’s Day is tomorrow. Question: What did you do to leverage this holiday into as many new patients as possible, creating “buzzzz” in the community and making money all...
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Using Holidays For Promotional “Excuses”

March 8, 2010
By Jerry

VIDEO POST: Are you using Holidays to your marketing and advertising advantage? In today’s video blog post, I explain how to use St. Patrick’s Day as an example to...
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Self-Imposed Dental Language Barrier

March 6, 2010
By Jerry

I like to write about different aspects of business based on personal experience. It annoys me when others don’t do that and instead write and give advice based on...
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