VIDEO POST: Are you using Holidays to your marketing and advertising advantage? In today’s video blog post, I explain how to use St. Patrick’s Day as an example to increase business, specifically for dental practices.
Check it out, and, give me your feedback on the best ways you’ve seen holidays used as leverage/attention grabbing.
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Using Holidays For Promotional “Excuses”
Self-Imposed Dental Language Barrier
I like to write about different aspects of business based on personal experience. It annoys me when others don’t do that and instead write and give advice based on some B.S. textbook answer they’ve read – or worse, just stealing someone else’s answer and...
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Make Price Irrelevant; How To Get Best Client Or Patient For YOU.
We all want “great customers” (or whatever label you give them – clients, patients, honored guests, etc.), right? We want the client that doesn’t complain about price, quality, service and only compliments us from our first interaction and refers everyone they know to us....
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Another Chink in Social Media’s “Usefulness” Armor?
The February 2010 issue of Mac World, the Mac owner magazine, featured an article on page 70, by Sharon Gaudin, which stated, “In October , a study commissioned by...
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Show Me The Money In Social Media
[WARNING: What ensues is more time devoted to social media than it deserves. It's a rant, a warning to those "drinkin' the cool-aid," and please, if you CAN show...
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How to Add $5000+ Per Month to Your Bottom Line
While a lot of folks are running around trying to figure out the Internet’s next “holy grail,” social media, smart energy/money is being invested in traditional, now often looked-down-on...
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Self-Education vs. Formal Education
“Formal Education will make you a living. Self-education will make you a fortune.” -Jim Rohn
I wish I knew Jim Rohn back when I was in college or even before college....
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Increase Referrals 36.5% in 60 Days
The 36.5% is a real number. It was given to me by a patient newsletter client in New York. Over a period of 60 days, he watched his referral...
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The Worst Number in Advertising
A while ago, I had a conversation with a private client recently about different patient attraction/acquisition strategies. There was only one problem:
His concern centered around a dwindling number of...
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